Who we are
YieldsDirect is a website that provides information about UK savings rates. YieldsDirect is the trading name of Lendigoo Limited. Business address: 52 Brandlehow Drive, Manchester, M24 4QY, United Kingdom
Email: info@yieldsdirect.co.uk
YieldsDirect is not a regulated financial institution and the website provides information only (not financial advice).
What personal data we collect
Depending on how you use the site, we may collect:
Contact details (e.g., name and email) if you contact us.
Newsletter details (email address and consent preferences) if you subscribe.
Technical data (e.g., IP address, browser type, device information, approximate location, referring pages).
Usage data (e.g., pages viewed and interactions) through analytics and cookies (where enabled).
Cookies and similar technologies.
How we use your data and our lawful basis
A) Responding to enquiries
Purpose: replying to messages you send us.
Data: name (if provided), email address, message content.
Lawful basis: Legitimate interests (running and supporting our website) and/or Consent where you choose to provide information.
B) Sending the “Yields Update” newsletter (if you subscribe)
Purpose: sending you our weekly email update and related site emails you requested.
Data: email address, subscription preferences, consent record, email engagement (e.g., opens/clicks, depending on your email provider settings).
C) Website security and performance
Purpose: keeping the website secure, preventing fraud/abuse, troubleshooting.
Data: technical data, logs, IP addresses.
Lawful basis: Legitimate interests.
D) Analytics and site improvement (if enabled)
Purpose: understanding how visitors use the site so we can improve it.
Data: usage/technical data and cookie identifiers.
Lawful basis: Consent for non-essential cookies/analytics where required, and/or Legitimate interests where applicable and compliant with cookie rules.
Where we get your data
We collect personal data:
Directly from you (e.g., newsletter signup, contact form, email).
Automatically from your device when you browse our site (technical and usage data).
Who we share your data with
We may share personal data with trusted service providers that help us operate the site, for example:
Website hosting and infrastructure providers
Email newsletter provider (e.g., MailerLite or similar)
Analytics providers (if enabled)
Security and spam-prevention tools (if enabled)
We only share what is necessary for them to provide their services, and they must process data in line with our instructions. We do not sell personal data.
How long we keep your data (retention)
We keep personal data only as long as necessary:
Newsletter subscription data: kept until you unsubscribe (and then retained as needed to maintain a suppression/unsubscribe record).
Enquiries: typically kept for up to 12 months after the last correspondence, unless we need to keep it longer for legal or operational reasons.
Technical logs/security data: kept for as long as needed for security and troubleshooting, typically for short periods.
Your data protection rights
You have rights under UK data protection law, including:
Access to your personal data
Correction of inaccurate data
Deletion of your data
Restricting or objecting to processing (in certain cases)
Data portability (in certain cases)
Withdrawing consent (where consent is the basis)
To exercise your rights, contact us at info@yieldsdirect.co.uk
Complaints
If you have concerns, please contact us first and we’ll try to resolve it.
You also have the right to complain to the UK regulator, the Information Commissioner’s Office (ICO)
Cookies
We may use cookies and similar technologies.
Essential cookies help the site function.
Non-essential cookies (e.g., analytics) may be used only where appropriate and/or where you have provided consent.
We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information in an anonymous form, including the number of visitors to the site and pages visited.
Embedded content from other websites
Our site contains links to third-party websites (for example, savings providers). We are not responsible for their privacy practices. Please review their privacy notices if you choose to visit them.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top shows when it was most recently revised.